What is Greatness?
It’s what’s inside every high-performer.
Greatness is always demanding more.
Demanding more from yourself, pushing your limits,
to go further, faster, stronger than ever before.
We are inspired by those who,
in challenging the landscape and the elements,
challenge their own limitations.
Greatness, too, is demanding more from everything you use.
Some people were made for Greatness.
Colgate Total is made for them.
Colgate Total. Made for greatness.
DISCOVER YOUR POWERS OF GREATNESS
JOIN THE ADVENTURE WITH WORLD REKNOWNED CLIMBER & EXPLORER, JIMMY CHIN
8 WAYS COLGATE TOTAL? (MAKES YOUR MOUTH* STRONGER**)
*Protection against bacteria on teeth, tongue, cheeks, gums.
**Fights plaque and protects teeth against bacteria vs. a regular fluoride toothpaste
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Prevents Gum Problems
Colgate Total?’s superior whitening action is clinically proven to help remove surface stains to give you a healthier whiter smile*.
Colgate Total? now instantly neutralizes odors associated with bad breath and gives you long lasting healthy fresh breath for 12 hours*.
Colgate Total?'s unique formula is clinically proven to protect against cavities and tooth decay caused by sugary foods and beverages.
Colgate Total? now seeks & fights (or reduces) bacteria for 12 hours* and keeps your enamel strong & protected.
Colgate Total?'s antibacterial formula reduces plaque build-up and forms a protective layer that continues to fight bacteria for 12 hours*.
Prevents Gum Problems
Colgate Total? fights bacteria build-up along the gum line and improves gum health*.
Colgate Total? actively prevents tartar formation and build-up by reducing plaque, preventing its mineralization and continuing to attack bacteria, the source of tartar.
Colgate Total? now offers sensitivity benefits across the range. It seals exposed dentin tubules to provide lasting sensitivity relief*.
SHOP FOR COLGATE TOTAL?
Colgate Total? gives you whole mouth health. The Colgate Total? technology uses a unique combination of ingredients like zinc and arginine, and forms a pro-active barrier that fights bacteria not just on teeth, but also your tongue, cheeks & gums, so that your whole mouth is healthy.
Zinc proactively fights against bacteria in the mouth, and arginine works to enhance its delivery so that your whole mouth – teeth, tongue, cheeks and gums - gets the benefits of its advanced protection.